Borgman Ford Commercial Vehicles

Ford Gives Five Customers a Sneak Peek of the New Super Duty

February 29th, 2016

FordSuperDutyCustomersWith the impending release of the 2017 Ford Super Duty later this year, the Borgman Ford Team has been following any news about the next generation F-Series and getting more and more excited. Following the success of the 2015 Ford F-150, the new truck is built on a new high-strength steel frame, and also sports a military-grade aluminum-alloy body. It’s loaded with new cutting-edge tech too, including features like SYNC® 3, Trailer Reverse Guidance, Adaptive Cruise Control, and more.

In this article published in the Ford Media Center, Five F-Series Super Duty customers will catch a glimpse of the development, testing and capabilities of the 2017 Super Duty before anyone else. These lucky few will later share their stories through Ford’s “We Own Work” video series, the first being published this month.

Here’s an excerpt from the article:

No actors, no stunts. Five real-world heavy-duty truck customers have an all-access insider pass to see how the all-new Super Duty – the toughest, smartest, most capable Super Duty ever – lives up to its Built Ford Tough promise.

These truck customers will witness torture testing of the all-new F-Series Super Duty before anyone else in the six-part We Own Work video series. The first video – to be posted next month at – will introduce these truck customers and provide background on their businesses and how they use their fleet of Super Duty trucks.

“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” said Craig Schmatz, Ford F-Series Super Duty chief engineer. “Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”

Each participant represents an industry where workers trust F-Series Super Duty more than any other truck to get the job done, including forestry; manufacturing; heavy construction; electric, gas and sanitation; and oil and gas extraction.

  • 58 percent of electric, gas and sanitation workers use Super Duty trucks
  • 50 percent of forestry workers use Super Duty trucks
  • 50 percent of oil and gas extraction workers use Super Duty trucks
  • 48 percent of heavy construction workers use Super Duty trucks
  • 42 percent of manufacturing workers use Super Duty trucks

You can read more about the video series and the All-New 2017 Ford Super Duty at The Ford Media Center.

Stay tuned here for more news about the All-New 2017 Ford Super Duty, available later this year. In the meantime, if you’re interested in hard-working and dependable pickup trucks for personal or commercial use, stop by our showroom and see our line-up! Our friendly sales team will get you matched with a truck that fits your needs and your budget. Feel free to take one of our vehicles out for a test drive, and remember, you’re not going to find a better deal anywhere else!

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