Borgman Ford Commercial Vehicles

The Ford Atlas Concept

February 8th, 2013

Allow us to introduce the Ford Atlas Concept, revealed at the North American International Auto Show. Ford has built the Atlas Concept as a way to explore how to improve a truck’s towing and hauling characteristics, and it also offers a glimpse at where Ford trucks may be headed in the future.

Fuel efficiency and productivity are key for the Atlas Concept, which has some breakthrough capabilities. Take for example the Active Grille Shutters that automatically stay open when additional engine cooling is needed in low-speed or hot weather driving situations, then close for better aerodynamics when cruising at steady speeds.

There are also Active Wheel Shutters, a Drop-Down Front Air Dam and Power Folding Running Boards. And there’s a next-generation EcoBoost® under its hood with Auto Start-Stop engine shutoff technology to save gas in stop-and-go driving, but this truck-enhanced version pauses the Auto Start-Stop when the truck is towing.

Give us a call at 616-249-8815. The Atlas is still a concept, but we’re always here to find you the right trucks for you and your business!


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